Secondmind

Brand identity for an AI company that references the beauty of mathematics.

Credits
Designed at
Creative Lead
Luke Powell
Design
Margherita Papini
Amy Joycey
Ben Leonard
3D & Motion
Ben Leonard
Producer
Nav Bhatia
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Secondmind symbol was created using a 3D mathematical function, which produces a precise and engineered shape, and echoes the ‘S’ of Secondmind

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Render and animations by Luis Gutiérrez

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Using skeuomorphism to parallel their approach to machine learning thats grounded in real-world application

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Website in collaboration with Margherita Papini & Corey Ward

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Render and animations by Luis Gutiérrez

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Designed in collaboration with Margherita Papini

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Projects